Donation coincides with “Hunger Action Month”
Las Cruces, NM – A yearlong effort that started as a desire to help a local cause has paid-off in a big way for a
local New Mexico food bank—and in turn, many New Mexicans in need. St. Clair Winery announced a donation
of $8,328 for the local non-profit, Roadrunner Food Bank, though a unique partnership. The announcement
comes just in time for “Hunger Action Month,” which is a time for Americans to stand together and take action
to fight hunger by donating or volunteering.
Through the partnership, formed in early 2016, St. Clair Winery pledged to donate $1 per bottle sold of their
new release wine, ‘Bistro Red.’ The Roadrunner Food Bank logo is prominently placed on the wine label to help
raise awareness around the issue of ‘food insecurity’ in New Mexico, and show the monetary support provided
for the cause.
“We distribute five meals for every dollar,” said Wally Verdooren, Roadrunner Food Bank’s Chief Development
Officer, “this means over forty thousand meals are made possible through this gift, and we thank St. Clair
Winery for it.”
In Dona Ana County alone, Roadrunner Food Bank supplies many known food pantries such as Casa de
Peregrinos, El Caldito Soup Kitchen, Salvation Army and many others who contribute toward the initiative to
solve hunger in New Mexico. And it doesn’t stop there.
“We have soup kitchens, shelters, churches and other affiliated distribution partners in every county in New
Mexico,” explained Verdooren. “In addition, we do an average of 150 mobile food pantries per month, where
we bring a traveling food pantry to areas in-need, both big cities and rural areas alike.”
Roadrunner Food Bank’s mission complements the deeply embedded family-values and community mindset of
St. Clair Winery and its founders.
“Our goal was to find a way to make an impact locally,” said St. Clair Winery Vice-President, Florent Lescombes.
“We chose to partner with the food bank specifically because they impact those in-need across the entire state.”
Melody Wattenbarger, president and CEO of Roadrunner Food Bank said, “Partnerships like this one help us
extend our ability to reach more of our hungry neighbors. As one of the hungriest states in the country, every
dollar we raise helps in our mission to end hunger.”
Each of the St. Clair Winery locations in Deming, Albuquerque, Farmington and Las Cruces have the Bistro Red
wine available for purchase. Many New Mexico grocers—who are also Roadrunner Food Bank contributors, such
as Albertson’s, Fiesta Foods, Toucan Market, and others—are also retailing the uniquely labeled wine.
For details about volunteering or supporting the Food Bank, visit http://www.rrfb.org/ or call 505.247.2052
For more information on this partnership visit www.stclairwinery.com/feednm